Making and editing a short link

Create one, choose its ending, and change where it goes later.

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Making one

1. Open Short links and press New link.
2. Paste the destination.
3. Optionally choose the ending yourself — the part after the slash. Leave it blank and we generate one.
4. Add a placement label if the same destination is going in several places; it is how you tell the email from the poster in reports.
5. Add UTM tags if the destination's own analytics need them, and a campaign if it belongs with other things.

Changing one

The destination can change whenever you like. The ending cannot: it may already be in an email or printed on something, and quietly repointing it is better than breaking it.