The reporting centre

Nine reports, one filter, and the link you can send to a colleague.

The reports

Summary — the dashboard, and where you land.

Performance — codes and links ranked by what they did.

Audience — new against returning, and how often people come back.

Geography — countries, regions and cities.

Devices — phone kinds, operating systems, browsers.

Referrers — where a visit came from before it came to you.

Time — hour of day and day of week.

Conversions — what a scan was worth, where the pixel is installed.

Campaigns — everything in one push, together.

Events — the raw rows, for when a summary is not enough.

One filter

Narrow to mobile traffic in Germany and every report narrows with it. The filter lives in the address bar, so the report you are reading is a link you can send to somebody else and they will see what you see.

Getting numbers out

Every report exports to CSV and Excel. Reports can also be scheduled: pick a report and a frequency and it arrives by email, to you or to a list of people, with the file attached.