The reporting centre
Nine reports, one filter, and the link you can send to a colleague.
The reports
Summary — the dashboard, and where you land.
Performance — codes and links ranked by what they did.
Audience — new against returning, and how often people come back.
Geography — countries, regions and cities.
Devices — phone kinds, operating systems, browsers.
Referrers — where a visit came from before it came to you.
Time — hour of day and day of week.
Conversions — what a scan was worth, where the pixel is installed.
Campaigns — everything in one push, together.
Events — the raw rows, for when a summary is not enough.
The same reports for one thing
Open the analytics of a single code, short link, card, landing page, form or GS1 product and the same reports are there as tabs, already narrowed to that one thing: Over time, Audience, Geography, Devices & Technology, Referrers, Time Analysis and Individual Events.
A code or a short link also has Conversions. A card, a page and a form have their own steps instead: a card's views against link taps, enquiries and wallet saves; a page's views against link taps; a form's opens against completions.
The Summary tab is what that page has always shown, and is on every plan. The tabs beyond it are part of the reporting centre, on Business and above.
One filter
Narrow to mobile traffic in Germany and every report narrows with it. The filter lives in the address bar, so the report you are reading is a link you can send to somebody else and they will see what you see.
Getting numbers out
Every report exports to CSV and Excel. Reports can also be scheduled: pick a report and a frequency and it arrives by email, to you or to a list of people, with the file attached.