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Conversion tracking

Reporting what a scan earned, not just that it happened.

How it works

A small snippet on your own site reports back when a visit turns into something — a purchase, a sign-up, whatever you decide — and we attribute it to the code that sent them, within a first-touch window you control.

Installing it

  1. Open Settings, then Tracking pixel, and copy the snippet.
  2. Paste it into your site's HTML, before the closing body tag, on every page.
  3. On the page that confirms a conversion, call the reporting function with a value and a currency.
  4. Scan one of your own codes, complete the action, and check the Conversions report.
Revenue is reported in the currency your site sends and is never summed across currencies. A total blending pounds and dollars is wrong in both.
Putting your own advertising tag on a page →Analytics by destination →What a scan records →

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